With a saturated category, the details are often what defines differentiating aspects of the brand and products. Those details are often defined early within the design stage and set the foundation for a cohesive system from concept to delivery. Working hands on with the Shopify development team ensured quality control and the proper direction and execution of vision. Here is a breakdown of the commonly underrated details utilized in this project.
Product & Supporting Iconography – Tech specific, no primary language is necessary.
Grey-tones-framework – One of the most underrated tools in the toolbox. These grey-tones have a real job, they frame out the product stage, building upon depth and function. Allowing the white aspects of each photo to pop. They bring structure to the module based system, and consistency whether desktop, tablet, or mobile.
How it works – Taking the learning curve head on, by visually conveying products main purpose, and key benefits with a story format. By offering clarity, consumer frustration and poor reviews are avoided downstream.
Pebblebee Bee – Painting the picture of the pathway, digitally retracing your steps and sourcing your prize.
Packaging System – With the updates of the Pebblebee ecommerce platform and design language, a refreshed packaging system was introduced for their presence in Costco. This opened the door to expanding to Costco Canada, which needed a multilingual solution on a time sensitive basis.