Introduction
Our journey with Blood Bank Computer Systems, Inc. (BBCS) began in September 2021, marking the commencement of a transformative project that involved a comprehensive array of services. With over 35 years of experience providing computer software to blood banks, BBCS enlisted our expertise to modernize its suite of products, refine its user interface, and rejuvenate its brand and marketing strategies.
- Project Scope BBCS entrusted us with an extensive suite of services that included:
- User Interface Design
- User Interface Design
- User Experience Design
- Project Management
- Creative Services
- WordPress Development
- Trade Show Booth Design
- Promotional Products
- Print Services
- Custom Apparel
Please note: product naming and logo design were conducted by Commerce House.
Phase One: UI and UX Design
The project’s initial focus was on creating a modern user interface and user experience for what was to become the ForLife Biologics Platform.
In close collaboration with BBCS, we designed and managed the UI/UX for over 1,000 screens, resulting in a fully interactive prototype hosted on the InVision platform.
Seamless on Every Screen
In crafting the ForLife Biologics Platform, we focused on more than just functionality. We prioritized adaptability, ensuring a smooth experience on any screen.
Our goal is to streamline, not overwhelm – making technology accessible for everyone, anywhere. This commitment to responsiveness ensures that the platform serves seamlessly, no matter the device or user.
Phase Two: Expanding the Brand and Marketing Efforts
After a successful naming and logo exercise with another agency, we expanded our scope to encompass additional services:
- Custom WordPress Marketing Website
- Trade Show Booth Design
- Promotional Products
- Print Services
- Custom Apparel
Custom WordPress Marketing Website
Trade Show Booth Design
Promotional Products
Looking Ahead
The project delivered transformative outcomes:
- Custom Designed Software Interface: The Birth of the ForLife Biologics Platform
- Streamlined Development: Developers received screens promptly via Zeplin
- Enhanced Branding: A cohesive and refreshed brand identity post-Commerce House's logo handover
- Modern Marketing: Aligned Custom WordPress website, promotional products, and trade show booth designs with the new brand
- Custom Uniforms: A range including jackets, shirts, polos, and hats.
BBCS's journey stands testament to collaboration and innovation. Leveraging our design, development, and branding expertise, we propelled BBCS into success in the competitive blood banking software industry.
Moving forward, our partnership with BBCS aims at making their software the most efficient in the blood banking industry. As their agency of record, we eagerly anticipate supporting them through expansions and beyond.
Heartfelt gratitude to Brian Forbis, Cathy Williams, Amy Lloyd, Courtney Fenton, and the entire BBCS team for entrusting us. We look forward to contributing to their sustained success. This refined project recap encapsulates the services delivered, project phases, and the substantial outcomes achieved for Blood Bank Computer Systems, Inc.