First and foremost, establishing product clarity was vital to the success of breaking into the amateur market category. By offering an Intensity Meter infographic for the TimTam product line, consumers would be able to self select the product that is most fitting to their needs. Additionally, this also led to resolving prior issues with inaccurate product recommendations based on unreliable understanding and information.
Intensity Meter – Finding the right tool for the job – bringing insight and flexibility to every athlete, for a customized modern recovery experience. These charts break down key features of the TimTam product family, and is a great system for side-by-side product comparison. The Intensity Meter covers Personal Use, Professional Use, Heat & Cold Application, Broad Muscle & Deep Tissue, Weight & Noise Level, Intensity, and Education Needed.
Intensity Meter Design Lockup – The introduction of Pantone Yellow c, and Pantone 7409 c (Orange) into the TimTam branding system was twofold. Foremost the colors were utilized as a tool for product clarity and categorization. Secondly, the colors carried consistency throughout the brand revitalization that revolved around the introduction of the Intensity Meter.