The next key factor in this brand extension was the Empire umbrella design system. This inherited design language instantly communicated key farm features, such as compliancy, pesticide and heavy-metal free farming, strain history, product lab results, and more, claims Empire is truly proud of, and wants the world to know about.
Signature Inverted Delta-8 Lockup & Band – This categories stylistic marketing hero stands tall on all product packaging, calling out the product defining name and communicating what this product is NOT, the more commonly known Delta-9 THC.
Powerful Use of White Space – This feature provides a crisp and clear framework for communicating key product details. Additionally, the nature of the white space is two-fold, offering a two-sided band on the packaging that is visually pleasing when the product is grouped together in a row, as most hanging products are displayed in retail.
Background Design Element – This style element allows flexibility to implement color gradients specific to flavor and origin cues of each product, and add the primary foundation to this categories design system.
Full Spectrum Chart – This educational element provides clarity for each products properties and potency to define expectation of product delivery.