A tough market to shine in.
With ever-growing competition, a design system was needed for packaging and online profiles of Empire’s line of flower and pre-rolls. Unusual strain names are part of the cannabis industry, so to stand out, it’s imperative that packaging be unique and stylish. We created a playful design system that buyers would easily recognize, delivering much-needed clarity. Month-over-month sales were boosted and Empire was quite pleased with our efforts.